Chevrolet Bolt EV, EUV

Screen Shot 2023-01-27 at 5.35_edited.jpg

Chevrolet
Bolt EV / EUV

An EV, EUV Interior IP decor and Seat Main Design

The Chevrolet Bolt EV and EUV (Electric Utility Vehicle) are fully electric vehicles that are designed to offer a practical and efficient mode of transportation while being environmentally friendly. The design concept of these vehicles is to combine the latest electric vehicle technology with a sleek and modern exterior design, and a spacious and comfortable interior.

The design concept of the Chevrolet Bolt EV and EUV is to offer a practical and efficient electric vehicle that is also stylish and modern, with a focus on advanced technology, comfort, and connectivity.

I took creative part on this project and manager was in charged of

execution following work. The main customers were people who were over 50 in Palo Alto, California. They usually buy their 2nd car for EV so that they can drive on HOV(High Occupancy Vehicle) lane.

Support Interior Decor / Interior Color Proposal - Kyungmin. Oh

Second Life

Begins!

The target of this Bolt EV and EUV is over 50 people who's kids are left and mostly retired.

They think it is their second life to do something interesting and enthusiastic.

They believe '50' is not old but good start to do something fun!

is not old anymore

Pattern

Triangular shape will be dominant

It can be used to create a sense of movement or dynamic flow within the interior, as well as to create a sense of symmetry and balance.

The triangle shape can be used to create a specific visual identity for a brand.

Color Point

'Yellow' is new EV Color

It can be used to create a sense of fun and playfulness, and can help an EV stand out in a sea of more traditional vehicle colors. Additionally, yellow is often associated with energy and innovation, which can align well with the environmentally-friendly and forward-thinking nature of EVs.

Material

Neutral Texture

It can create a clean, modern, and sophisticated look that aligns well with the high-tech nature of the vehicle. It can also be a good way to create a sense of luxury and quality.

EV is not BLUE anymore

'YELLOW'

as the new EV

Dark Ash Gray/Sky Cool Gray with Yellow point stitch

Interior
Pattern Point

On IP main deco and seat's main insert area have 'Unique Triangular' shape.

I proposed a variety of patterns and shapes that pushed the boundaries of our techinical abilities.

Current Bolt EV, EUV Interior

The interior of Bolt EV, EUV is designed to be spacious and comfortable,

with a minimalistic and modern look.

There is a triangular pattern on the IP deco and seat main insert. This unique patterns matches with exterior grille pattern on the outside.

Chevrolet used this unique 'Triangular pattern' for multiple EV vehicles and incorporated it into our brand identity representing freedom, eco-friendly mindset.

Pattern Ideation

Triad Triangles

Playfulness

Forest

I designed the triangular perforation patterns based on 2 different hole sizes. There was a limit when I proposed these patterns because the ventilation might not work if the pattern have fewer hole. Additionally, if there is too many hole reduces the seat resistance and causes it to fail the seat safety test. This project was a study in how to execute new seat and ip perforation and expand our manufacturing abilities.

Back to Home

Move to Next Project